Rural and Critical Access Hospital Opportunities
We continue to get confirmation from multiple sources that
the rural, critical access hospital market is the most underserved segment
within healthcare. Physician offices and clinics are getting a steady stream of
sales calls from vendors of all types. Large hospital systems are even more
sought after because the opportunities are so large. It's the small, rural
hospital (25, 50, 100 beds or so) that doesn't get the "love" that
large hospitals or physician practices get. Their biggest need is EMR and
meaningful use attestation.
We are actively working with some partners on hospital
lists, email blasts, marketing campaigns, webinars, trade shows, etc that
target this market with a message that addresses this unmet need. Razor's ONE
EHR can create new opportunities, leads & prospects for you and the timing
is perfect to call on these organizations. A closed Razor deal (clinicals &
financials) with a small hospital that has <50 beds equates to $39,600 in
pure profit to you in commissions alone. Ongoing work with that new customer
(if they are within your geographic footprint) would provide additional
opportunities.
As always, let me know if there are any questions and I'd be
happy to help however I can.
Effective immediately, the next two qualified leads that get
to a Razor demo will receive $500 each. Once received, Hielix/Razor will work
in tandem with you (if desired) and conduct the demo, create the contract and
negotiate the deal. If you are not currently working with the Hielix team on
this campaign and would like to, please let me know. We can discuss the best
way to approach your market and put together a marketing strategy.
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